Ad Disclosures & Standards

Guide of US Advertising & Marketing Standards

The following covers the Advertising and Marketing Standards of Guide of US, LLC and Guide of US Media Ltd. Co. Failure by clients to comply with these standards may result in cancellation of client advertising and marketing services with Guide of US, LLC and/or Guide of US Media, Ltd. Co. (jointly hereafter, ‘GoUS’).

Basics / General

• GoUS reserves the right to reject or remove any ad campaign or sponsored content for any reason.
• Clients who advertise on GoUS properties are responsible for complying with all applicable laws and regulations.
• The advertising and marketing policies listed on GoUS web properties are subject to change at any time, without notice.
• Clients managing ad campaigns on behalf of multiple advertisers or an agency must manage their campaigns through individual accounts with separate billing profiles.
• All clients may be subject to additional terms if utilizing other GoUS services.

Prohibited Content

Ad Campaigns must not include any of the following:

• Content targeted to minors.
• Content that, in any way, infringes upon or violates the rights of any third party, including trademark, copyright, or other personal or proprietary rights.
• Nudity or sexually provocative content of any kind; at the sole discretion of GoUS.
• Animated GIFs or Flash.
• Weapons, explosives, ammunition, or any unsafe products; determined at the sole discretion of GoUS.
• False, deceptive or misleading content.
• Disrespectful or excessively violent content.
• Links to non-functional web pages or to pages not matching the product or brand being advertised on GoUS properties.
• Spyware or malware or links to sites containing spyware or malware.
• Any other illegal products, services or content.

Restricted Content

• Alcoholic beverages: Ad campaigns that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals.
• Dating: Ads for online dating services are allowed only with prior authorization from GoUS management.
• Lotteries, online real money gambling, or games of skill: Ad campaigns for any of these categories are allowed only with prior authorization from GoUS management.
• Pharmacies or nutritional supplements:Ads for online or offline pharmacies or for nutritional supplements are permitted only with prior approval from GoUS management.

Other

• All graphics, images, and content must be relevant and appropriate to the service or product being promoted on GoUS properties.
• Ad campaigns may not imply a GoUS endorsement without prior written permission.
• Associated ad campaigns and third-party landing pages must not use GoUS copyrighted or trademarked material without prior written permission by GoUS management.