Guide of US is the home of the Derrick family of companies — spanning travel, lifestyle, creativity, and beyond. Founded by John C. Derrick and Victoria Derrick.
Each of our brands serves a unique purpose, but they all share a commitment to quality, authenticity, and helping people discover something new.
Our flagship travel brand. Expert destination guides, curated travel tips, and personalized vacation advice for exploring the United States — from Yosemite to the Carolina coast.
Explore travel guides →The personal brand and creative portfolio of John C. Derrick — entrepreneur, strategist, and co-founder of Guide of US Media.
Visit johncderrick.com →The personal brand of Victoria Derrick — creative, co-founder, and the driving force behind several of our most beloved ventures.
Visit victoriaderrick.com →A lifestyle brand rooted in quality and care — bringing thoughtfully designed products and experiences to everyday living.
Visit grovetop.com →For the love of animals. CritterCute celebrates pets and wildlife through engaging content, products, and community.
Visit crittercute.com →Down-to-earth gardening advice for every season — helping you grow a thriving garden from seed to harvest.
Visit gardenandbloom.com →Premium worm castings and biochar for healthier soil — natural amendments that supercharge your garden from the ground up.
Visit soilwrangler.com →Our flagship travel site — the most comprehensive guide to Hawaii with island-by-island tips, tours, and insider recommendations.
Visit hawaiiguide.com →The people behind Guide of US and our growing family of brands.